CLIENT:
Heritage Community Credit Union
Postcards, emails and landing page
CLIENT:
Heritage Community Credit Union
ROLE:
Senior Graphic Designer
Marketing Automation:
9 postcards, 17 emails and landing page
(Check out the complicated touch point map below)
PROGRAMS:
Photoshop, Illustrator, InDesign and Constant Contact
CLIENT:
Heritage Community Credit Union
ROLE: Senior Graphic Designer
The challenge
Develop a cohesive, complicated (check out the map below) multi-channel campaign that connected targeted direct mail with digital communications, allowing Heritage Community Credit Union to deliver more relevant content based on members' interests and engagement.
The approach
I designed three introductory postcards tailored to different member segments, followed by nine postcards promoting products and services including auto loans, cash back, lending, personal loans, and convenience services. Each postcard had a corresponding email, supported by eight additional drip emails designed for the marketing automation program.
A landing page let members choose their interests; based on those choices and their email engagement, they received relevant follow-ups through automated sequences. I carried a similar look and feel across every postcard, email, and the landing page so the member journey felt like one continuous experience.
The result
A coordinated campaign spanning segmented direct mail, targeted emails, a landing page, and behavior-triggered follow-up communications — connecting creative execution with a more personalized member marketing experience.
encousineau@gmail.com | 608.695.5242
CLIENT:
Heritage Community Credit Union
ROLE: Senior Graphic Designer
The challenge
Develop a cohesive, complicated (check out the map below) multi-channel campaign that connected targeted direct mail with digital communications, allowing Heritage Community Credit Union to deliver more relevant content based on members' interests and engagement.
The approach
I designed three introductory postcards tailored to different member segments, followed by six product postcards covering auto loans, personal loans, cash back, and everyday convenience services. Each postcard had a matching email, supported by eight additional drip emails built for the marketing automation program.
A landing page let members choose their interests; based on those choices and their email engagement, they received relevant follow-ups through automated sequences. I carried a similar look and feel across every postcard, email, and the landing page so the member journey felt like one continuous experience.
The result
A coordinated campaign spanning segmented direct mail, targeted emails, a landing page, and behavior-triggered follow-up communications — connecting creative execution with a more personalized member marketing experience.
